Through leading-edge materials science and a commitment to sustainability, Kinestral is bringing to market low-cost, technologically advanced materials which control the transmission of light through glass and plastic surfaces. These materials rapidly transition from crystal clear to a neutral near-black dark state and any shade in between, while energy is only used during the transition.
Corporate Identity: logo, website, business cards, letterhead, collateral
EDJ 2 Edge created a brand starting with a clean high tech logo using overlapping trapezoids representing the changing surface opacities. The turquoise green and blue color palette represents glass. We developed a first generation website which reflected the company’s tag line: fast, beautiful, dynamic light control.
We also designed Kinestral’s interior office spaces to integrate their brandscape, bringing the corporate identity through the physical space, color palette, finishes and furnishings in two locations.