Congressman Adam Schiff has distinguished himself as a leader of integrity in the US Congress since the year 2000. He is currently the Chairman of the Intelligence Committee and a strong voice standing up for American values. Adam was looking to redefine his brand and turned to EDJ 2 Edge for an updated look that conveys exactly who and what he represents to the American people.
E2E envisioned a brand identity that speaks to Adam’s strong forthright leadership. By using a bold and straightforward customized type treatment with punctuation as a highlight, E2E visually, simply and directly makes that statement. Adding the tagline “Standing Strong” and using red as an accent color further visualizes Adam’s professional persona. The logo was designed to work in positive and negative applications in many formats. All these elements combine to create the brand that is Congressman Adam Schiff.