Located in Palo Alto, California, Abilities United advances advocacy, inclusion, and independence for people with developmental disabilities, envisioning a world where people of all abilities learn, live, work, and play together. The agency offers people of all ages and abilities educational, therapeutic, recreational and vocational experiences to help them lead meaningful lives through a variety of resources and connections.
Comprehensive Corporate Identity Program
After unveiling their revised logo and website in 2015, Abilities United turned to EDJ 2 Edge to create a sophisticated and comprehensive Corporate Identity Program. EDJ 2 Edge delivered a modern, colorful and updated visual style suggesting an innovative approach for supporting children and adults with developmental disabilities through programs, events, education, and more. This effort included letterhead, business cards, corporate and event signage, and agency brochures.
EDJ 2 Edge was also tasked to re-design the logo and graphic materials for Abilities United leading fundraising event: Authors Luncheon. The Authors Luncheon logo was designed to subtly reflect the Abilities United logo, while still maintaining a distinct identity. The visually cohesive event save-the-date, invitation, and program, gave the annual fundraiser a definitive style.