Corporate website: Tricida’s lead investigational drug candidate represents a first-in-class approach to the treatment of chronic metabolic acidosis which can arise from chronic kidney disease (CKD). CKD is a global health issue, and there is currently no approved drug for the treatment of chronic metabolic acidosis. EDJ 2 Edge therefore chose the concept of “turning the tide” in the site’s main imagery. It was essential that we keep the existing Tricida logo and branding, so we recast it in updated colors to be compatible with the new site’s look and feel.
We introduced a fresh, restorative color palette consistent with the theme of “turning the tide,” and used a clean, sleek feel in both the visual representation and back-end programming of the site to convey that Tricida is dedicated to creating cutting-edge life science breakthroughs.