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Symmetry

EDJ 2 Edge created the Symmetry yachting logo to evoke the craft’s pastime: sailing and racing from Sausalito, CA, both around the San Francisco Bay and around the world.

Project Overview

Identity, logo
Reflecting the colors of the ocean and evocative of sails full with wind, this is a clean, crisp logo that conveys the feeling of moving briskly under a sunny sky. The symmetry of the logo’s “S” shape expresses not only the yacht’s name, but it is also a tongue-in-cheek play on the fact that the “J/111 Symmetry” is actually so successful because it is an awarding-winning ‘asymmetrical spinnaker.’ The aptly-named Symmetry is consistently taking top honors in the most competitive racing divisions.

Project Overview

Identity, logo
EDJ 2 Edge created the Symmetry yachting logo to evoke the craft’s pastime: sailing and racing from Sausalito, CA, both around the San Francisco Bay and around the world.

Reflecting the colors of the ocean and evocative of sails full with wind, this is a clean, crisp logo that conveys the feeling of moving briskly under a sunny sky. The symmetry of the logo’s “S” shape expresses not only the yacht’s name, but it is also a tongue-in-cheek play on the fact that the “J/111 Symmetry” is actually so successful because it is an awarding-winning ‘asymmetrical spinnaker.’ The aptly-named Symmetry is consistently taking top honors in the most competitive racing divisions.

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