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Congregation Sinai

Project Overview

Identity, logo, business cards, letterhead, collateral, signage, interiors
EDJ 2 Edge founder Julie Krigel was brought in to help Congregation Sinai with both their organizational identity and interior spaces. The Congregation Sinai logo visualizes the famous metaphor of the Torah as a “Tree of Life,” by using “leaf" forms on a “double scroll” image of the Torah. On the logo and letterhead, Ms. Krigel used blues and blue greens to combine traditional Jewish colors with colors representative of “life." Inside the sanctuary, she worked with both the architect and the artist who built the ark (where the Torah is housed). The ark design incorporates Mount Sinai—a place in the Sinai desert where the Jewish people received the ten commandments—and was created with metal, bronze and fabric. The interiors of the sanctuary incorporate the warm golds of Jerusalem limestone with architectural shapes and paint colors which are reminiscent of desert hills, to create the feeling of being near Mount Sinai and infused with light. Fabrics, carpet, and textiles use complementary blues and greens throughout. All signage was created throughout the facility to match the organizational “brandscape.”

Project Overview

Identity, logo, business cards, letterhead, collateral, signage, interiors
Located in San Jose, California, and founded in 1954, Congregation Sinai prides itself on meeting the spiritual, social, and educational needs of congregants within a warm and friendly community.

EDJ 2 Edge founder Julie Krigel was brought in to help Congregation Sinai with both their organizational identity and interior spaces. The Congregation Sinai logo visualizes the famous metaphor of the Torah as a “Tree of Life,” by using “leaf" forms on a “double scroll” image of the Torah. On the logo and letterhead, Ms. Krigel used blues and blue greens to combine traditional Jewish colors with colors representative of “life." Inside the sanctuary, she worked with both the architect and the artist who built the ark (where the Torah is housed). The ark design incorporates Mount Sinai—a place in the Sinai desert where the Jewish people received the ten commandments—and was created with metal, bronze and fabric. The interiors of the sanctuary incorporate the warm golds of Jerusalem limestone with architectural shapes and paint colors which are reminiscent of desert hills, to create the feeling of being near Mount Sinai and infused with light. Fabrics, carpet, and textiles use complementary blues and greens throughout. All signage was created throughout the facility to match the organizational “brandscape.”

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